5 Ways Customized Chatbots Help Hotels Regain Independence from Online Travel Agents

The relationship between hotels and OTAs can be a double-edged sword. Here are some alternative strategies to regain financial flexibility.

The hospitality industry has become increasingly reliant on Online Travel Agents (OTAs) for bookings and exposure. While this relationship can be beneficial, it often comes at the cost of hefty commission fees and reduced control for hotels. To regain their independence and financial flexibility, hotels must explore alternative strategies.

One of the easiest and most affordable strategies is to add a customized chatbot to your hotel website. Not only does it engage visitors who are window shopping from Booking.com and Expedia, but it also answers their questions and gives them an easy way to book directly.

Here are five ways custom-built chatbots help hotels reclaim Independence from OTAs.

1. Personalization for Each Property

Every hotel is unique, and personalized chatbots can be tailored to suit the specific needs of each property. From branding and design to the specific information provided, these chatbots offer a level of customization that sets them apart from generic solutions. By providing a more personalized experience for guests, hotels can make a lasting impression and encourage repeat visits.

2. Enhancing Customer Experience with 24/7 Support

Hotel-specific chatbots provide round-the-clock support, ensuring that guests can get the assistance they need, whenever they need it. This 24/7 availability is particularly helpful for travelers in different time zones or those who require late-night support. Additionally, these chatbots understand multiple languages, which enables hotels to cater to a diverse range of guests and offer a more inclusive experience.

3. Simplifying Direct Bookings and Showcasing Rates and Availability

One of the primary ways custom chatbots help hotels reduce their reliance on OTAs is by simplifying the direct booking process. They offer real-time information on rates and availability, making it easy for guests to book directly through the hotel's website. By cutting out the middleman, hotels can save on commission fees and have greater control over the booking process.

4. Seamlessly Integrating with Hotel Staff

Hotel chatbots are designed to work in harmony with hotel staff. If a guest's query requires human intervention or a more personalized touch, the chatbot can seamlessly hand over the conversation to the hotel staff. This integration ensures that guests receive the highest level of customer service, while the hotel maintains a cohesive support system.

5. Improving Customer Loyalty and Attracting More Guests

Tailored virtual assistants that are designed specifically for the hospitality industry offer valuable insights into guest preferences and behavior. By analyzing guest interactions, hotels can identify trends and opportunities to improve their offerings, ultimately boosting customer loyalty and attracting more guests.

Customize your hotel chatbot today. Sign up for a free trial here!